By Annette Lynch
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Extra info for Changing Fashion: A Critical Introduction to Trend Analysis and Cultural Meaning
They are manufactured in a ‘safe, comfortable union factory’ in Portugal and sold by the creators of Adbusters, a magazine best known for its withering critique of the advertising business and of mindless materialism. Instead of a logo—or as its logo—the Blackspot is decorated with a rough circle meant to suggest the obliteration of branding. Fashion 3/7/07 12:04 pm Page 32 Changing Fashion sneaker, the anti-Nike boot shoe called the ‘Unswoosher’ – perhaps the perfect embodiment of company philosophy was available on the market in March 2005, and was doing well in terms of sales.
They are conventional sorts, who value traditions, family, religion, patriotism and community. They have considerably more money than survivors but like them tend to consume familiar and well- established products and services. 3. Thinkers are also motivated by ideals. Valuing order and awareness, they are pleased with their position in life, value knowledge and learning, require lots of information about a new product before trying it and tend to purchase durable, practical products, with a high valueto-cost ratio.
Fashion 3/7/07 12:04 pm Page 31 Fashion and the Self is demonstrated by the transformation of the male working-class stereotype of a ‘plumber’s butt’ into a popularly accepted and widely adopted version of female sexuality. According to the shifting erogenous-zone theory, the pleasure-driven libido is driven by sexual curiosity, a psychological motivation stimulated by shifting the erotic focus of apparel to different parts of the female body, and by different styles of concealment and display.