Download Designing for Print: An In-Depth Guide to Planning, by Charles Conover PDF

By Charles Conover

This e-book is a single-source advisor to making plans, designing and printing profitable tasks utilizing the Adobe inventive Suite five. filled with real-world layout routines, this revised variation is absolutely up-to-date to align with CS5.

Dozens of sidebars and step by step descriptions stroll readers in the course of the layout procedure within the related order real tasks are implemented

Content progresses from making plans via execution.

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Read Online or Download Designing for Print: An In-Depth Guide to Planning, Creating, and Producing Successful Design Projects (2nd Edition) PDF

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Extra info for Designing for Print: An In-Depth Guide to Planning, Creating, and Producing Successful Design Projects (2nd Edition)

Sample text

CONSIDERING DESIGN AND PRODUCTION There are essentially two separate parts of designing any project, the design process and prepress production. The design process involves developing the look and feel of a design and the many different aspects that go into that design, such as the typefaces, imagery, and formatting options being used. The second part of designing a project, the prepress production, involves preparing the file so that it will output properly on a four-color printing press. This part of the process involves the sizing and prepping of the images so that they are in the proper resolution, color model, and file format.

Most graphics programs offer this capability to distort type and they should generally be avoided. Original character Scaled horizontally 60% To make sure you are not distorting the type, always use the shift key when sizing type to constrain the proportions. The Horizontal and Vertical Scaling settings should always be indentical. HORIZONTAL SCALING essentially squeezes the typeface. This distortion alters the character’s original outline, which changes the relationship between the stroke widths.

These qualities give them an intimate, personal quality. The slant of the italic face gives it a unique form, and like bold faces, italics can add variety to running columns of text. There are a wide range of italic faces. While most faces have italic variations, some faces are designed in a specifically ornate calligraphic style. While ornate faces could also be thought of as italic, they are generally considered script faces. When italicizing sections of body copy, the italic versions of the body copy typeface should be used.

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