Download Fashion Trends: Analysis and Forecasting by Hyejeong Kim, Ann Marie Fiore PDF

By Hyejeong Kim, Ann Marie Fiore

This textual content is designed to introduce undergraduate scholars to the principal suggestions of style development research and forecasting. Exploring the jobs of either shoppers and team of workers as product builders, gatekeepers, and promoters of favor tendencies, the e-book demonstrates how and why forecasting is key to winning product and model development.
Fashion developments: research and Forecasting covers a variety of key issues reminiscent of the effect of favor intake at the atmosphere, financial improvement, and socio-cultural switch in addition to the impression of social accountability and the electronic client on present type trends.
Designed to help instructing and studying, every one bankruptcy comprises key terms, summaries, enticing case stories, dialogue questions, and steered type actions. utilizing this ebook as a advisor, scholars will boost an realizing of the method, equipment and impact of development research and forecasting for the style company and should be inspired to imagine in the course of the middle matters creatively. an important textual content for college kids of favor and layout.

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Extra resources for Fashion Trends: Analysis and Forecasting

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Fashion process is influenced by the amount of disposable or discretionary income; when the economy is good, fashion change speeds up, whereas when the economy is bad, fashion slows. Recurring fashions Fashions are born, go through the fashion life cycle, and finally die, like living things. However, after a certain period, some fashions are revived as new fashions. For example, motorcycle leather jackets have been recreated by many designers since they were first introduced in the late 1920s. , Alexander McQueen, Vince, and Theory).

For instance, an innovator may wear a bold cape from Uzbekistan to a party, which increases her friends’ interest in fashion capes, a trend in 2010. Therefore, innovators are often the source of new ideas for the group. Because they are frequently opinion leaders, their advice is valued and influences the thoughts and behaviors of other consumers. Thus, innovators are the “spark” for a new trend or innovation, which ignites the interest of other early adopters. Fashion Trends 32 Fashion firms in the development stage of a fashion innovation may want to assemble a panel of innovators to provide initial ideas.

The tipping point: How little things can make a big difference. New York: Little, Brown and Co. 33 Consumers’ Role in Fashion Adoption Fashion firms in the process of releasing innovations may want to identify fashion innovators on the basis of past consumer patterns. , “Finding profit-driving customers,” 2010) that allows retailers to easily find associations among consumer buying patterns from in-store or Web site sales data may identify those who are the first to adopt new trends. For instance, this new technology may be used to identify consumers who are among the first to purchase SKUs associated with new trends introduced to the sales floor or Web site.

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