By Alexander H.J. Otgaar, Leo van den Berg, Rachel Xiang Feng
Commercial tourism, outlined right here as tourism related to visits to operational businesses and business history, bargains possibilities for person organizations and for towns yet how can or not it's organised in any such method that they the advantages outweigh the prices for either? through analysing case reports of Wolfsburg, Cologne, will pay de los angeles Loire, Turin, Shanghai and Rotterdam, this ebook examines how commercial tourism will be effectively constructed, leading to concrete suggestions for towns and corporations with pursuits during this box.
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Additional info for Industrial Tourism: Opportunities for City and Enterprise
Also visits to publicly-owned companies are object of study, although we have to realise that their motives differ from the motives of privately-owned firms. Furthermore we emphasise that industrial tourism not only comprehends visits by (leisure) tourists, but by other customer groups as well. We can distinguish the following target groups: • • • • Leisure tourists. Industrial tourism could be particularly interesting for more experienced tourists who have seen many cities in the world, and who are now looking for truly unique experiences.
If these people are interested in the attractions a city has to offer, but cannot find accommodation that fits their needs, they will either choose not to visit the city, or they will opt to spend the night in a nearby place that does offer a sufficient supply of hotels in the required category. What does this mean? Well, on the one hand this means that cities need to be well aware of their free capacities in terms of hotels, and especially which category is suitable for which target group. It might be necessary for a city to stimulate the expansion of hotel capacities (of specific categories), always keeping in mind the preferences of the target group that is aimed for.
The vehicles are also allowed to use public roads, in order to bridge the 3 km distance between the theme park and the Volkswagen plant. These trains are used to serve the mass of visitors; nevertheless, these panorama trains do not follow a kind of standard tour through the Volkswagen plant. In reality, the panorama trains cannot take the same route every time, in order not to disturb logistics and the production process. Also the schedule and itinerary of the trains need to be synchronised with the logistics departments and the different branches of production.