By John Kalb, Paul Palumbo
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Extra info for Interactive Publishers Handbook
Venture capital firms (VCs) spendeveryday auditioning the future. That future needs to be different and unique becausethat's where VCs are willing to place their investmentbets. This formula is exclusively focused on software companies. Despite the fact that market opponunities are large and there are few winners, Hummer Winblad is very bullish on the future of the market for somekey reasons: t Software-driven entertainment sectors are experiencing 30Voannual growth. I There are 3,250 game titles available, as of December, 1995.
Actually, Broderbund considersit fairly importffit, and over the past four yearsI've been given a blank check to get the service up to be what it should be. "It's crucial. Techsupport/customersupport-we added it up the other day-I think it's closeto 257oof the total headcount of the company. Q. In creating your tech support department,do you look at it on a per title basis. If you releasea new title, do you plan on adding a number of customerservicereps? A. No. " We know that Print Shopgeneratesmore calls than JamesDiscoversMath.
How can we make the content more age-appropriate,and then once we have that nailed, how can we frame that information well for the parent who may be buying it? We work very closely with children in the developmentof the concept, in the development of the interface, in the development of ageappropriateclues, in the developmentof age-appropriatedatabaseinformation, make sure that the languageis clear, make sure that the content coveredis broad and interesting,make surethat thejokes arefunny to the right customers.