By Peter Morville
It is a ebook approximately every thing. Or, to be particular, it explores how every thing is hooked up from code to tradition. we predict we are designing software program, companies, and reviews, yet we aren't. we're intervening in ecosystems. till we open our minds, we'll eternally repeat our blunders. during this lively travel of knowledge structure and platforms considering, Peter Morville connects the dots among authority, Buddhism, class, synesthesia, quantum entanglement, and volleyball. In 1974 whilst Ted Nelson wrote "everything is deeply intertwingled," he was hoping we'd discover the genuine capability of hypertext and cognition. This publication follows clearly from that.
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Extra resources for Intertwingled: Information Changes Everything
Mobile and the Internet of Things are tearing down the walls between physical and digital, creating new information flows and loops. It’s also about seeing old sites with fresh eyes. Our websites aren’t just channels for marketing and communication. They’ve become rich, dynamic places where work gets done. Websites are extensions of the organization that change its nature. To manage them, we must address inputs, outputs, feedback loops, metrics, governance, and culture. Figure 1-4. Websites are part of organizational ecosystems.
Donella tells a great story about electric meters in Dutch houses. In the 1970s, a subdivision was built near Amsterdam with houses that were identical except for the position of the electric meter. Some were in the basement while others were in the front hall. Over time, the houses with visible meters (in the front hall) consumed thirty percent less electricity. She describes this as “an example of a high leverage point in the information structure of the system. It’s not a parameter adjustment, not a strengthening or weakening of an existing feedback loop.
To be fair, it was hard work, and my brother supplied motivation by telling me it couldn’t be done. But I would never have succeeded without finding that book. Running is among the most natural things we do, but when we add the right information, we do it better. I find this to be true in all areas of life. When our kids ask for help with homework, I go to Google. They tell me they already searched, but I always find what we need. I succeed when they’re stuck, not because I’m better at math, but since I’m better at search.