By Pauline Appleby
A realistic, step by step plan for establishing and operating a good convention. The advisor goals to be acceptable to any convention, even if for an area society or a wide corporation.
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You will need to keep up-to-date on the latest news and views in your particular industry to be able to ensure that the programme is topical. S OURC ING SP E AK ER S & SE T T ING T HE P R O GR A MME / 51 3 . FINDING SPEAKERS The impor tance of good speakers cannot be underestimated. You may have an excellent venue, a large crowd of delegates and have organised it all perfectly, but if the presentations are poor none of it will have mattered. There are certain characteristics to look for in a potential speaker.
DESIGNING A QUESTIONNAIRE Having brainstormed possible subjects, put together a questionnaire asking potential delegates from in-house or external mailing lists to indicate which of the subjects they would be interested in hearing about. You can also ask them to suggest other subjects and speakers who may not already 5 0 / O R G A N I S I N G A C O N F E R E N C E be listed. From the responses you will be able to put together a programme that you can feel confident is going to be attractive to those you want to attend.
To begin your search for subjects a brainstorming session with colleagues /superiors can be invaluable. During the session as many different suggestions as possible are called out without discussion and written down for later evaluation. As people bounce ideas off one another, trains of thought can be created and new ideas come to the fore. 2 . DESIGNING A QUESTIONNAIRE Having brainstormed possible subjects, put together a questionnaire asking potential delegates from in-house or external mailing lists to indicate which of the subjects they would be interested in hearing about.